Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. These new functions enhance and extend the industry-standard platform’s modular, scalable design and full suite of apps, services and connectors that accelerate every part of the media creation and publishing workflow. For more information on MediaCentral 2020 visit About AvidĪvid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. More Creative Editing with Advanced Capabilities–New advanced capabilities address even the most complex news production teams’ editing needs, delivering compelling stories with increased video and audio tracks.Enhancing Storytelling with Maestro Graphic–Allows the use of full mix-down of graphics and video into a single file ready for publishing in MediaCentral and Media Composer or for publishing to social media and other digital outlets.Finding Media Faster to Improve Collaboration–Includes more control and options to find the right media assets quickly, improve collaboration, ensure up-to-date results and improve the overall usability of the system.Viewing and Editing Time-based Metadata More Easily–Increased efficiency with a storyboard view to see metadata together with the thumbnails in one single view.“MediaCentral 2020 delivers the remote workflow collaboration, efficiency and distribution capabilities news production teams need to break news first and reach audiences across every platform-online, on social media and on air.”įrom information gathering that leverages powerful search capabilities to story creation, graphics integration and social media distribution, MediaCentral 2020 empowers teams with the tools and the workflow speed they need to break news first. Key new capabilities include: “Whether you are a local news bureau, regional broadcaster or global news network, the ability to deliver compelling news stories quickly and efficiently is critical,” said Colleen Smith, Vice President, Market Solutions at Avid. MediaCentral 2020 empowers global collaboration to connect disperse teams to share media and create better stories together, while leveraging broadcast content and incoming feeds to break news fast on digital channels. MediaCentral 2020 accelerates production with a complete and scalable end-to-end media workflow platform, providing news teams with media access, workflow integration and remote collaboration to deliver breaking news as it happens. Innovative new features in MediaCentral 2020 deliver on the needs of modern newsrooms, providing journalists with increased efficiency, faster search options and improved editing as well as an enhanced broadcast viewing experience for audiences. It has never been easier or more affordable to access the world’s leading solutions for audio post and pro mixing.BURLINGTON, Mass., J(GLOBE NEWSWIRE) - Avid ® ( Nasdaq: AVID) today announced the immediate availability of MediaCentral ® 2020, the comprehensive media workflow platform for TV news, sports and post production operations. We are continuing to deliver innovative Pro Tools enhancements that help audio professionals stay ahead of the game. ‘This makes it necessary to deliver top-quality results quickly and efficiently. ‘Audio professionals today are contending with increasingly complex soundtracks, higher client expectations and smaller budgets – all with shorter turnaround times,’ says Avid VP of Market Solutions, Alan Hoff. The components that comprise a Pro Tools HD system – Pro Tools HD software, HDX or HD Native card, and HD Series audio interface – are now available à la carte. Facilities can now easily add additional seats for offline editing tasks that do not require high channel counts, DSP acceleration, or sync. Audio professionals now have more flexible, affordable access to the audio post and pro mixing toolset in Pro Tools HD software. This release also improves in-the-box dubber workflows requested by the most prominent facilities in the world.įor the first time, customers can buy or subscribe to Pro Tools HD software as a stand-alone product, independent of Pro Tools HD hardware bundles. Additionally, production work is supported by automatic playlist creation and selection using shortcut keys. Pro Tools 12.6 offers new Clip Effects and layered editing features to assist editing and preparation of mixes. Enabled by the Avid MediaCentral Platform, this improves recording, editing and mixing on the system. Avid has announced audio editing innovations and new options for the Pro Tools HD toolset as part of the Avid Everywhere programme.
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